A contractor's website has one job: turn a stranger on a phone into a call, a text or a quote request. When a site stops doing that, the cause is usually a short list of fixable problems. We find them, repair what's worth repairing, and rebuild on a platform you own when patching would cost more than starting fresh.
What we look for first
Most broken trades websites fail in the same handful of ways.
- Phone layout. The number isn't tappable, or it's buried below a slider. Most trades traffic comes from phones, so this one alone can cost you calls.
- Speed. Heavy images, unused plugins and cheap hosting make pages crawl on a mobile connection.
- Missing service pages. One "Services" page listing everything, instead of a page for each job you want more of.
- Wrong details. Old phone numbers, a service area you stopped covering, or hours that don't match when you answer.
- Stale promises. Rebate pages for programs that have closed, or claims nobody can back up. Canada's Competition Bureau treats false or misleading representations seriously, so out-of-date offers are worth removing quickly.
- Broken tracking. No way to tell which calls came from the site at all.
Repair or rebuild: how we decide
We decide with three questions, and we put the answer in writing before any work starts.
- Can you export it? A site on a provider's proprietary builder often can't leave with you. If that's the case, any money spent on repairs stays with the platform.
- Is the structure sound? If the pages, addresses and code are reasonable, repairs are cheaper.
- What does the next two years cost? We compare repair-plus-hosting with rebuild-plus-hosting over 24 months, not just the upfront figure.
Who it's for
Owners who recovered their domain and hosting and now need the site to earn its keep, and owners whose site is technically theirs but hasn't produced a call anyone can trace. If your problem is the Google listing rather than the site, start with Google Business Profile recovery.
What's included
- A page-by-page review of what exists, what earns traffic and what's broken.
- Fixes or a rebuild, with service pages written for the jobs you want, in plain language.
- Redirects from every old address that matters, so rankings and old links aren't lost.
- Click-to-call and click-to-text buttons that work on every phone.
- Call and conversion tracking set up under your own accounts.
- Handover: every login, the hosting account and the files, in your name.
For routine upkeep once the site is stable, our sister service Trades.Support covers maintenance plans and urgent fixes.
Timeline
Targeted repairs often take two to three weeks. A rebuild typically runs four to eight weeks, depending on how many service and area pages you need. We publish in stages where we can, so the most important pages improve first.
How we measure results
We check four things after launch: page speed on a mid-range phone, the number of tracked calls and texts from the site, the share of visitors who reach a service page, and search impressions for the jobs you care about in Search Console. You'll see the same numbers we do, from your own accounts.
A quick self-test you can run tonight
Open your homepage on your phone with mobile data, not Wi-Fi. Count how long it takes before you can tap to call, then check that the number reaches your business. Visit the page for your most profitable job: does it exist, and would it convince your own neighbour? Those two checks catch most of what we find.
Mistakes to avoid
- Launching without redirects, which can wipe out years of search visibility.
- Paying to repair a site you can't export.
- Copying the same page for every town with only the name changed. It reads badly and helps nobody.
- Leaving the old site live on a second address, splitting your traffic and confusing Google.
See the pricing page for how website work fits our plans, the results from our HVAC work, or contact us with your web address and we'll take a first look.
Frequently asked questions
Should I repair my site or start again?
If you own the site, can export it, and the problems are content and speed, repair usually wins. If it sits on a provider's proprietary builder you can't take with you, rebuilding on a platform you own is often cheaper over two years.
Will a new site lose my Google rankings?
It can, if old pages vanish without redirects. We map every page that earns traffic and redirect it to its new home, which protects most of what you've built.
Can you keep my current design?
Often, yes. Many rescues need better content, speed and tracking more than a new look. We'll tell you honestly whether the design is part of the problem.
Who owns the new site?
You do: the domain, the hosting account and the files. If you ever leave us, you take everything with you.