A clean restart is the last stage of a rescue: relaunching the marketing on accounts you own, with reporting you can verify alone. It covers local SEO, Google Ads and reviews, and it runs on month-to-month terms because you shouldn't ever again feel trapped by your marketing.
What a clean restart covers
Three channels, rebuilt in the order that brings calls back fastest.
- Paid search. Google Ads rebuilt around the jobs you want, in the areas you'll drive to, with negative keywords that stop you paying for searches like "how to fix it myself" or "jobs".
- Local SEO. Your recovered Google Business Profile tuned properly, service and area pages on your site, and consistent business details across directories.
- Reviews. A simple, honest routine for asking every happy customer, and replying to every review, including the difficult ones.
Who it's for
Owners who have finished recovery and want the marketing producing again, without handing control back to anyone. It also suits owners who never lost their accounts but lost faith in the results and want a fresh, measurable start.
If you haven't yet confirmed who owns your accounts, start with the rescue audit instead. Restarting on accounts you don't control repeats the original problem.
What's included
- A 90-day plan with targets for each channel, written in plain language.
- Ads relaunch with call tracking and conversion measurement in your own accounts.
- Profile and website work as needed, building on website repair if that came first.
- Review routine for you and your crew: when to ask, what to say, how to reply.
- Monthly reporting that ties spend to calls and booked jobs, with a short call to go through it.
- An ownership check every quarter, so no new account slips into someone else's name.
Timeline
Week one rebuilds tracking and relaunches paid search carefully. Weeks two to six cover profile tuning, the first service pages and the review routine. From month three the work becomes steady: new pages where there's demand, bid adjustments by season, and quarterly reviews of what's working.
How we measure results
We measure in jobs, not clicks. Each month we report cost per tracked call, calls that turned into booked work (from your records), and the trend in Google Business Profile calls. We'll show you how to pull the same numbers from your own accounts, which is the point: you should never need our dashboard to know whether it's working.
A simple check we encourage: if your average job leaves $600 in gross profit and you spend $3,000 a month in total, you need five booked jobs a month from marketing to break even. Below that, something needs to change, and we'll say so.
What changes in how you work with us
Three rules shape every restart. Every new account is created under your business email, never ours. Every report links back to a figure you can open yourself. And every quarter we repeat a short version of the audit, so the ownership register stays accurate as people and tools change.
That routine takes about an hour each quarter. It's the cheapest insurance you can buy against ever needing a rescue again, and it means that if you ever decide to move on, the handover takes an afternoon rather than months.
How the work is split between your team and ours
You and your crew own the parts only you can do: answering calls quickly, asking customers for reviews and telling us which jobs you want more of. We handle the accounts, campaigns, pages and reporting. A short monthly call keeps both sides honest about what's working.
Mistakes to avoid on a restart
- Restarting everything at once at full budget. Relaunch paid search carefully, check the tracking, then scale.
- Skipping the negatives list. Rescued ad accounts are often full of irrelevant searches.
- Asking for reviews in batches after a quiet spell. A steady routine looks natural and keeps working.
- Judging SEO after four weeks. Give organic work a fair season before deciding.
Plans start at $1,999 per month; the pricing page has the details. The results from our HVAC work show what a properly rebuilt foundation can do, and contact is the place to start.
Frequently asked questions
How is this different from what my last agency did?
We can't speak to anyone else's work. What we can tell you is how we run it: every account in your name, month-to-month terms, and reports built from numbers you can check in your own accounts.
How soon will leads come back?
Paid search can produce calls within days of a careful relaunch. Local SEO and reviews build over months. We set expectations for each channel at the start and don't promise a number.
Can I stop at any time?
Yes. Plans are month-to-month with 30 days' notice, and because every account is already yours, leaving takes nothing more than removing our user logins.
Do I need to spend more on ads than before?
Not necessarily. Many rescued accounts were spending on searches that never turn into jobs. We usually cut waste first, then decide whether more budget makes sense.